What You'll Learn
Take a glimpse of what will be covered.
Lighting
Basic Lighting Concepts
- Understanding quality of light
- Four essential light patterns for portraiture
- Presenting subjects to the light
- Presenting subjects to the camera
- Making subject flattery a priority
- Intelligently breaking the rules
Location Lighting Techniques
- Finding beautiful light naturally
- Modifying light when necessary
- Adding light where none exists
- Using flash that doesn’t look like flash
Studio Lighting Techniques
- Window light without a window
- Creating intimacy with constant light
- Return to the nostalgic look of tungsten
- Big results from battery powered flash
Workflow
- Get it right at the time of capture
- Minimize or eliminate download time
- Edit and organize in half the time
- Raw versus Jpeg, why it no longer matters
- Great effects with almost no effort
- Hardware solutions for peace of mind
- Little known secrets of Lightroom and CS3
- Simplified color management concepts
- Learning to print like a pro
Marketing & Sales
- Learn to build clients for life
- Succeeding through community service
- Branding and the boutique studio
- Maximizing sales through projection
- E-commerce, the overlooked revenue stream